The Language of Leadership

Learn to Speak Decisively, Confidently, and Authoritatively

Those who communicate effectively are more likely to become leaders, and leaders who communicate effectively are more likely to become famous, respected, or revered. Do you think Lee Iacocca would have turned around the fortunes of Chrysler if he hadn’t been an effective communicator? James Humes, author of The Sir Winston Method, says: “If Winston Churchill saved his country by his speeches, so did Iacocca save Chrysler by his words.” Similarly, he notes, “Ronald Reagan may not have been a hands-on administrator, but when he spoke, people did not sit on their hands. He motivated; he inspired; he led.”

The language of leadership can be learned. By employing five simple principles, anyone can learn to speak, think, and act like a leader. These principles include:

Always begin with a strong opening
Do you know when you have the audience’s greatest attention? The first 90 seconds.

Keep your ideas united by one theme
Churchill said, “A speech is like a symphony. It can have three movements, but it must have one dominant melody.” Make big points with simple language Effective leaders are effective translators, always turning the complex into the simple.

Illustrate: bring the abstract to life
Aristotle in his Rhetoric wrote that one of the hardest things for a speaker is to come up with the analogy or word picture. By examining your daily life’s experiences, however, explanatory stories and anecdotes can be easier than most speakers believe.

End with a powerful emotional appeal
As a boxer can tell you, a punch in the gut is more effective than a punch in the head.

Length of program: 1 hour, 2 hours, or 3 hours.