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What’s your reason for speaking?

Before you speak or write a single word, you must determine what you want your audience to think, feel, or do as a result of your presentation. You may think this is common sense. It is, but it is not common practice. Most speakers skip this critical step, assuming “I know my material. I’ll say it and the audience will hear it; if they hear it, they’ll figure out the message.” Wrong. Your purpose will never be clearer to a listener than it is to you. That’s why I recommend you apply the “business card test.” As noted in a posting below (1-11-2008) you should write on the back of your business card exactly what you want the audience to think, feel, or do as a result of your presentation. Why use the back of a business card? See “The Business Card Test” entry below.

Want to learn more? Consider Connect With Any Audience and my speaking skills seminars Elements of Eloquence and Eight Essentials of Effective Speaking.

Read all entries in The Spoken Word
Posted Saturday, March 15, 2008