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The “Business Card Test”

Write on the back of your business card exactly what you want the audience to think, feel, or do as a result of your presentation. Why on the back of a business card? It’s only big enough to hold one handwritten sentence--and if you can’t define your purpose in one sentence, you’re not ready to speak. This exercise requires you to focus on conciseness, that powerful combination of clarity plus brevity. Remember, your message will never be clearer to your listener than it is to you.

Want to learn more? Consider Connect With Any Audience and my speaking skills seminars Elements of Eloquence and Eight Essentials of Effective Speaking.

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Posted Friday, January 11, 2008